05/11/07  


 

Life Line Health Screenings Coming To Richmond
Richmond Community Center in Richmond may not be the location that you typically think of for administering life saving screenings. However, on Friday, June 8, 2007, the nation's leader in preventive mobile health screenings will be coming to your neighborhood.
Nearly 5 million people have participated in Life Line Screening's ultrasound tests that can determine your risk for stroke caused by carotid artery disease, abdominal aortic aneurysms and other vascular diseases. Cardiovascular disease is the #1 killer in the United States of both men and women-and a leading cause of permanent disability.
The four screenings cost only $129. Socks and shoes are the only clothes that will be removed and your tests will be completed in less than one hour.
You may think that your physician would order these screenings if they were necessary. However, insurance companies typically will not pay for screenings unless there are symptoms. Unfortunately, 50% of stroke victims have no symptoms. That is why having a Life Line Screening is so important to keep you and your loved ones healthy and independent.
I encourage you to talk to your physician about Life Line Screening. I am confident that he or she will agree with the hundreds of hospitals that have partnered with us and suggest that you participate in this health event.
We are coming to Richmond for one day only and appointments are limited, so call 800-636-0017 now.

Employee Recognition
The Huvaere Group
would like to recognize those associates with employment anniversaries in May: Cheryl Allemon, 6 years; Randi Gross, 7 years; Bill Laws, 1 year; Gordon Palnau, 1 year. Congratulations!

Chrysler Brand Debuts Campaign with New 'Engineered Beautifully' Theme Line
Stunning design and innovative technology take center stage in the new Chrysler brand TV and print ads which break on May 8, featuring the new theme line "Engineered Beautifully."

"More than 80 percent of the Chrysler brand product portfolio is all-new or refreshed in the last 12 months with the recent introduction of the all-new 2008 Chrysler Sebring Convertible and the debut of the all-new 2008 Chrysler Town and Country later this year," said David Rooney, Director - Chrysler Marketing and Global Communications. "This is the perfect opportunity for us to showcase that there is more behind the sheet metal and distinctive style, and that every Chrysler possesses world-class quality and engineering at an extraordinary value."
Additionally, the all-new 2008 Chrysler Sebring Convertible marketing launch is May 8. The Sebring Convertible ads mirror the tone and style of the new Chrysler brand creative. The all-new Sebring Convertible offers a sleek and elegant design, exhilarating performance with excellent fuel efficiency and a spacious interior. It also offers what no other convertible has offered before -- three automatically latching convertible top options: vinyl, cloth and a body-color steel hard top, all of which can be retracted with a push of a button on the key fob.
"Chrysler is, and always has been, a brand made by and built for people with a passion for great cars," said Rooney. "Products like the 300 and Town & Country put us at the forefront of the industry in terms of style and design. At the same time, we have made great strides to become competitive and even surpass our competition in terms of quality and engineering. While we have made great strides, the perception has not caught up with reality in the marketplace. Our new communications direction will help get that engineering message across."
The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in great design, purposeful technology and value. With the launch of the all-new 2007 Chrysler Sebring sedan and the 2007 Chrysler Aspen -- the first-ever full-size sport utility vehicle for the brand -- the momentum is sure to continue with the launch of the all-new 2008 Chrysler Sebring Convertible and 2008 Chrysler Town and Country.

Will your Internet Department Sink or Swim?
An Internet sales professional should be a life raft. You can stop Internet customers from drowning in a pool of builds, specs, and prices. You can save them from visiting one salesperson-flooded dealership after another.
Now ask yourself?are you a life raft or are you an anchor?
A life raft will answer a question quickly, and more importantly, competently. An anchor will attempt to drag the customer into the store by giving him either as little information as possible, or by flooding him with prices. A life raft offers quality answers after the initial e-mail and gives customers realistic expectations and fair offers. An anchor promises the imminent arrival of a vehicle he has little chance of obtaining.
One thing that an Internet Sales Professional (ISP) can be sure of is the Internet-savvy consumer knows a price waits for him right around the corner ? one web site away. More and more, customers demand to have all their questions answered? and sooner rather than later. Vague answers are no longer adequate bait to lure today?s consumer.
Save them from vague answers, repeated urges to visit, and those dealers who only send automated responses. If you want to be competitive, you have to answer their questions on the first e-mail. Please notice ? e-mail. Don?t be the person who calls the customer immediately, even if it is under the veil of, ?Did you receive the information I sent you?? The customer is sitting at his computer with his inbox open. He knows you did not send anything. You can always call later, but you can?t change a bad first impression. Send a personalized e-mail first.
Internet sales professionals have the opportunity to separate themselves from the typical salespeople on the dealer floor. These are the very people the consumer fears and wants to avoid speaking to in the first place. And let?s face it, most ISPs are all just glorified sales reps with good word tracks, better organizational skills and fast fingers. However, customers have higher expectations of us. Johnny Car-Buyer doesn?t want to believe he is talking to a sales rep who can type. Nor does he want to be conversing with a technician from a computer store. He wants to believe he is speaking to a knowledgeable friend who is looking out for his best interests. Johnny needs a life raft.

Here is my request to all ISPs

1) Do not give the lowest possible price for a vehicle. Offer a competitive price that reflects the value their vehicle deserves. You are selling something of value. You are selling a motor vehicle that will be carrying their most important commodity ? their family.
2) Don?t offer to beat everyone?s deal. You will only send them scavenging for quotes. In later e-mails, simply tell them you will stay competitive with other offers.
3) Build value in what you do. Buying a vehicle can be a painful process. You are saving customers from going through a potentially frustrating and painstaking process of visiting an endless number of dealerships. You are doing them a favor.
4) Tell them the truth. It is a lot easier to remember what you have said to them in the past.
If customers feel that you have saved them time, energy, and a little money?you have already become their life raft. You have become a real Internet sales professional and you have earned the sale.

Richmond Auto Body Classic Car Show Richmond Auto Body
Richmond Auto Body, located at 66629 Gratiot Ave., Richmond MI, will be hosting a Classic Car Show on Sunday May 20th from 10am until 4pm, rain or shine. The first 200 participants will receive Goodie Bags and Dash Plaques. 75 Awards will be given out, there will be Door Prizes, Food, Entertainment and Moonwalk for the kids. No pets please! All proceeds will be donated to the Richmond Community Theatre. For more info, call 586-727-8960 or email
richmondclassiccar@yahoo.com. Photos of our first car show, and additional information, are available online at www.driveenvy.com/carshow.

MOVEMENT 2007, Detroit's Electronic Music Festival
MOVEMENT - Detroit's Electronic Music FestivalThis is the third in a weekly series of previews featuring artists who will perform at the 2007 Detroit Electronic Music Festival. The press section on www.demf.com will be updated weekly with new artist profiles and news. The 2007 Detroit Electronic Music Festival is sponsored by Motor City Dodge Dealers and Chrysler Jeep Superstores.

  Rhythm & Sound 6 hour dj/live set with US exclusive vocalists
- Willi Williams
- Lloyd Barnes aka Bullwackie
- Milton Henry

With projects and labels such as Basic Channel, Maurizio or Main Street Records,
the Berlin-based producer team Mark Ernestus and Moritz von Oswald have
decisively influenced the development of techno-house and electronic music worldwide. Ernestus and von Oswald have released pioneering hybrids of reggae, dub and electronica under the name Rhythm & Sound since 1996, creating an original and independent definition of reggae music -- stripped down, rootsy, hi-tech.

We are pleased to announce a U.S. exclusive addition to the Rhythm & Sound show: Reggae heavyweights Willi Williams, Lloyd Barnes and Milton Henry will all be on hand to jump on the mics during this 6 hour, afternoon to evening dub massive.

One of the true foundation members of reggae music, Willi Williams is best known as a producer and as the composer of "Armagideon Time" an international hit song for himself and the British Pop Group "The Clash". Willi has been writing, producing and performing music for over 35 years, beginning his career in Coxsone Dodd?s legendary Studio One in Jamaica. Williams' songs express his vision, ideals and philosophy through music that has spoken to audiences of all kinds.

Lloyd Barnes aka Bullwackie is an institution unto himself. After moving to New York from Jamaica in his 20s, he started many labels - including Bullwackies, Wackies, City Line, and Aries ? developing a highly distinctive hard roots style. Bullwackie made extensive use of drum machines and sound effects in his productions and maintained an interest in mixing dub long after most Jamaican producers had abandoned the form. In the early 2000s a comprehensive Wackie reissue release program commenced via the Basic Channel project of Mark Ernestus and Moritz von Oswald.

Milton Henry moved to New York from Jamaica in the 70s and very quickly became part of the Wackies? collective. He is best known for his album ?Who Do You Think I Am?? released in the early 80s.
 

This Month's Employee Profile:
Casey Studier
Leasing Assistant

Casey's family:
She's single!

If she wasn't at work, Casey would be:
"On a boat. I love the water"

 Casey's Hometown:
"St. Clair"

 Casey's favorite place to travel:
"Atlanta, Georgia"

 Casey's first job:
"Hostess at Chili's"

 Casey's favorite television show is:
"ER or Grey's Anatomy, when I have time to watch TV"

Casey's favorite place to dine is:
"Mitchell's in Rochester"

 Casey's favorite vehicle is:
"Avenger"

Something you may not already know about Casey:
"I paint with oils and watercolors. It's the arts-n-crafts side of me"

Thank you Casey Studier for being such an asset to The Huvaere Group!

 


Today's Motivational Quote
"
Success isn't permanent, and failure isn't fatal."
Mike Ditka (1939 - )

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?Copyright 2006 The Huvaere Automotive Group