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![]() 09/14/07 |
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Toyota’s U.S. chief James
Press to join Chrysler Chrysler LLC Chairman and CEO Robert Nardelli has announced the appointment of James Press as Vice Chairman and President. What is it about Jim Press that sends Detroit area dealers into rapture at the very mention of his name? What you get are tales of the guy's phenomenal attention to detail, and to dealers. That's likely why Chrysler L.L.C. CEO Bob Nardelli hired Toyota's top man in North America as vice chairman and president. Press, 60, will run North American and international sales, global marketing, product strategy, and service and parts. The hire put him at the same level as Vice Chairman and President Thomas LaSorda, who is in charge of manufacturing, procurement and supply, employee relations, global business development and alliances. By bringing Press to Chrysler, Nardelli gets the industry's supreme dealer guy - by reputation, at least. He's a relentless executive who harps endlessly on the importance of good relations with the retail network. During business trips, Press was famous for aborting jaunts to the airport by suddenly swerving into a Toyota dealership. His first stop was never the general manager's office. Instead he'd make a beeline to the service drive, to chat up technicians and find out what really was going on with his company's cars. Above all, he's a listener, and Chrysler's demoralized dealers say it's been years since anyone from headquarters has really sat down and listened to their concerns. "Chrysler had been under tremendous pressure the past few years to keep the business moving," said David Butler, general manager of The Suburban Collection in Troy, which includes both Toyota and Chrysler. "For manufacturers, that means keeping production moving. And when inventory is high, that means a lot of pressure on dealers to take unwanted inventory. That creates an antagonistic relationship. "Instead of working with us, it was more a sense of how much we could help them out with their inventory problems, and that doesn't always work in the long run. It's been tough," Butler said. "It's an indication that Cerberus is not going to sit around and spend much time fixing things." New York City-based Cerberus Capital Management L.P. acquired Chrysler on Aug. 3. Butler said, based on his experience working with Press as a Toyota dealer, "you get the impression ... that he's on your team, and he's trying to make the dealer as successful as possible. The dealer isn't just a necessary evil but a necessary part of the plan." Dan Frost, president of Southfield Chrysler Inc. since it opened in 1990, said he's personally excited about having Press with Chrysler. "My reaction was extremely positive. I said, `Boy, I don't know how Toyota could have screwed up like this. Thank you, Toyota." "This is the best move I've ever seen happen. He knows the industry and how to manipulate it. How much better can it get? Jim is a great addition. I see nothing but good." Frost said Chrysler and its dealers mostly have had a good relationship, but "problems are caused when Chrysler gets desperate and forces us to try to get them out of their desperation. They forget we're independent businessmen. Now this gentleman from Toyota is going to minimize all that."
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